Build Your Own CRM
Your CRM was built for admin.
Your business runs on sales.
Build your own CRM with Claude in 2–4 weekends — fitted to your exact sales process, owned outright, for about £40 a month instead of £40 per seat. No code. No developers. A step-by-step system from a Head of Sales who's shipped five of his own.
Get the founding edition — £199
First 25 buyers, then £299 · 30-day build-it-or-refund guarantee
Built, not bought.
Every CRM you've tried is admin-first.
A database with forms attached. Fifteen tabs, four hundred features, and somehow still not the one column your business actually runs on. "Configure it yourself" — on top of £40–70 per user, per month, forever.
For a 10-person team, that's £5,000–8,000 a year — every year — for software that made your salespeople slower and your pipeline harder to read.
And when you ask for the field you need? It's on the roadmap. Behind the next tier. £14 more per seat.
You don't have a software problem. You have a landlord.
Owning your CRM used to mean hiring developers. It doesn't anymore.
35% of teams have already replaced at least one SaaS tool with custom software. Two-thirds of the people doing the building aren't engineers — they're ops, sales, and finance people with AI tools and a spec. (Retool, Build vs Buy Report)
The tooling finally works. What's been missing is the system: what to build, in what order, what to leave out, and how not to end up in the news for leaking client data.
That's what this kit is.
Built by someone who runs a sales team, not a YouTube channel.
I'm Bradley Evans. I've been building sales systems since 2016 — for St James's Place, for my own securitisation fund, and for Morgan Stanley. Today I'm Head of Sales at a Dubai real-estate brokerage, and I've shipped five web-based CRMs my teams use every day — built with Claude, on the same stack this kit teaches.
I've also done it wrong: my first build used the wrong architecture and didn't survive. The kit exists so you skip the expensive lessons and keep the fast ones.
Every other AI-building course is taught by a developer or a course-seller. This one's taught by the person who has to stand in front of salespeople on Monday morning and run the meeting from the thing he built.
The system, weekend by weekend.
- Seven modules — from the 90-minute design process through setup, the five build milestones, the security gate, go-live, and changing it forever
- 47 tested prompts, staged to the build — including the full security audit set
- Schema Pack — ready-made data models: core CRM, real estate, recruitment, B2B services, commission tracking
- The One-Page Spec — the template that makes AI builds come out right
- The 15-point security checklist — printable, dateable, showable to nervous clients
- Lifetime updates + 6 months of monthly office-hours calls
Plus the honest Module 0: who shouldn't build this — including the ten-question test that tells some readers to go buy Pipedrive instead. If that's you, I'll say so before you pay me.
For you if:
You run a sales team of roughly 3–25 people. You're paying £200+/month for CRM software — or drowning a spreadsheet. Your process has quirks no template fits. You can give this 4–8 hours a weekend for 2–4 weekends.
Not for you if:
You want to build a SaaS to sell to strangers — different project, different risks. You need someone else to own the system end-to-end. You hoped "AI builds it" meant "nobody thinks."
Two ways in.
The System
£199 £299
First 25 buyers, then £299 — and it never goes on sale after that.
Everything: seven modules, all assets and templates, lifetime updates, six months of monthly office-hours calls.
The System + Build Sprint
£799
4 places per month.
Everything in The System, plus me at the two moments that decide your build: a 1:1 spec review before you start, and a 1:1 security audit before your team logs in. Calls in GMT+4, mornings and evenings.
Follow the milestones. If you don't have a working CRM in 30 days, full refund — just show me your One-Page Spec and where you got stuck.
Upgrade from The System to the Sprint within 30 days by paying the difference.
Questions, answered straight.
I can't code. Really.
Neither can most of the people building internal tools now — 64% aren't engineers. You won't write code; you'll write a one-page spec, paste staged prompts, and review what comes back. If you can do your own accounts, you can do this.
How long, honestly?
15–25 hours across 2–4 weekends for the internal tool this kit scopes. My newest system with a native iPhone app took months — that's a product, not an internal tool, and the kit is explicit about the difference. Anyone promising the product in a weekend is selling screenshots.
Is it safe to put client data in something I built?
Safer than most off-the-shelf setups if you complete Module 4 — that's why it's a gate, not a suggestion: logins, role enforcement, database-level security, tested backups, and a 15-point checklist you sign and date. The horror stories you've read were doors left open, not locks defeated. The kit closes every one of them, in order.
What does it cost to run?
Roughly £30–60/month all-in (AI subscription + hosting + database) whether you have 5 users or 20. Compare that to your current per-seat bill and you'll know why this page exists.
What if I get stuck?
The Prompt Library includes a full recovery section, every module has a "what usually goes wrong," and there are monthly office-hours calls for six months. Still stuck at day 30 without a working CRM? That's what the refund is for.
Why not just watch free YouTube videos?
You can — I did the equivalent, and it cost me a full rebuild. Free content shows you the happy path. The kit is the sequencing, the security gate, the go-live playbook, and the judgement about what not to build. You're not paying for information; you're paying to skip my six months of scar tissue.
Why is the founding edition cheaper?
First 25 buyers, in exchange for feedback and an honest review. When they're gone, £299 — and no, the price doesn't quietly reset for a "flash sale." Ever.
The subscription you cancel pays for this kit in the first month.
Get the founding edition — £199
Built, not bought.